As an expert in branding, marketing and user experience for BtoB and BtoC audiences, my career path has taken me, and still does, to work as creative and art director on some very exciting projects for global and local clients. I have been lucky enough to collaborate with some fabulous brands in a wide diversity of industries.
Comfortable with both digital and offline projects focused on branding and creative direction, I work with the client and all other stakeholders, guiding the creative team(s) throughout projects, from ideation and art direction to setting up efficient production processes.
I approach each project and collaboration with humility, using design as a solution to meet a need, break new ground, improve or solve problems. I need to give meaning, and design is a perfect tool for revealing the messages we want to convey. It is everywhere, you just need to pay attention to it or be invited to it.
That is what makes each project so unique and exciting.
Bio
Originally from the south-west of France, I found my calling through design. Thanks to this powerful tool, I’ve been able to materialize my ideas on paper and later on screen, mainly to better present them and be understood.
I followed an artistic curriculum covering applied arts, graphic design and art direction. I completed my studies with a CGI Artist specialty. Once I graduated, I have built up my experience through several roles as a designer and CGI artist in agencies, covering a range of skills such as graphic design, motion design, 3D, UX/UI and photography. My curiosity and thirst for understanding have always driven me to develop new skills.
This multidisciplinarity has enabled me to evolve naturally towards art direction and then to a role as creative director. In both roles, I have been able to use these skills to elevate my concepts and speak the same language with all the experts in the teams I have managed.
I started out working in animation studio, then in agency, as freelancer and in-house. Both for global and national projects, which enabled me to collaborate with fantastic people from all walks of life and different cultures. As someone who is naturally curious and open-minded, I could not have wished for a better environment in which to grow and develop.
I have had the privilege of working with a wide range of ambitious clients (such as Maison de l’Architecture, Beauté Prestige International, PMU Prestige, Nikon, CWT, LaSer…). Their high expectations have always pushed me to challenge myself and surpass my own limits. That is why I chose this path and never regretted it.
