Beaute Prestige International

Art direction, brand design
Objective
A sleek, elegant design reflecting a luxury sensibility correlated with the exercise of New Year's greetings.
Challenge
Uniting 4 distinct, strong and recognizable brands to create a relevant, refined concept.
Solution
Draw inspiration from the unique design of each creator's bottles, developing a visual language that is both common but distinct in its form.

What are we talking about?

Beauté Prestige International est une filiale du groupe Shiseido dédiée au Parfum. La demande portait sur la création d’une carte de voeux au format papier. Ce projet a été réalisé pour le compte de l’agence Eve Agency.

client
Beauté Prestige International
project
greeting card
role
art direction, brand design
deliverable
digital, print

What are we talking about?

Beauté Prestige International est une filiale du groupe Shiseido dédiée au Parfum. La demande portait sur la création d’une carte de voeux au format papier. Ce projet a été réalisé pour le compte de l’agence Eve Agency.

client
Beauté Prestige International
project
greeting card
role
art direction, brand design
deliverable
digital, print

Concept 1

The bias was to showcase the 4 iconic brands of the BPI house (Jean-Paul Gaultier, Issey Miyake, Narciso Rodriguez and Elie Saab perfumes) by way of elegant and refined illustrations. Regarding the first proposal, I chose to design silhouettes of the most iconic bottles in a pointillist style.
In conclusion, this was the concept validated by the client.

Concept 1

The bias was to showcase the 4 iconic brands of the BPI house (Jean-Paul Gaultier, Issey Miyake, Narciso Rodriguez and Elie Saab perfumes) by way of elegant and refined illustrations. Regarding the first proposal, I chose to design silhouettes of the most iconic bottles in a pointillist style.
In conclusion, this was the concept validated by the client.

Concept 2

For the second proposal, I made the choice to play on the year 2013 in the form of a typographic game, inspired by the 4 iconic bottles like that of the first proposal.​​​​​​​

Concept 2

For the second proposal, I made the choice to play on the year 2013 in the form of a typographic game, inspired by the 4 iconic bottles like that of the first proposal.​​​​​​​

© 2025 Fabien Cros
© 2025 Fabien Cros
Based in Paris.
Open to any project, collaboration, or getting to know each other better.
Do not hesitate to send me an email.
contact me
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Based in Paris.
Open to any project, collaboration, or getting to know each other better.
Do not hesitate to send me an email.
contact me
follow me
Based in Paris.
Open to any project, collaboration, or getting to know each other better.
Do not hesitate to send me an email.
contact me
follow me
Based in Paris.
Open to any project, collaboration, or getting to know each other better.
Do not hesitate to send me an email.
contact me
follow me