CWT ERM mobility

Product launch

Objective

Define a brand strategy and promote the new platform of workforce mobility developed by CWT Energy, Resources & Marine (CWT ERM).

Challenge

Develop an offer accessible presenting a process that is both technical and complex, aimed at an audience with very specific and custom needs.

Solution

Create a marketing toolkit and collateral to support sales, guidelines and digital assets for the roll out of the launch campaign.

What are we talking about?

This product was developed by CWT Energie, Resources and Marine (a CWT business line), leader in workforce mobility and digital travel management. It aims to simplify travel with seamless technology in the workforce mobility processes.

My role on this project was to lead the creative direction by supporting the marketing teams from the start to the end of the launch, the lead of project management (internal team and suppliers) and creative asset production (sales, marketing and communication).

client

CWT Energy, Resources & Marine

project

product launch

role

brand strategy, creative direction

deliverable

strategic plan, digital, motion, print, video

What are we talking about?

This is an exhibition designed and produced by the Maison de l’Architecture de Poitou-Charentes and in partnership with the World Trade Center Poitiers-Futuroscope. It presents the reconstruction of the World Trade Center New York, near Ground Zero. The new WTC is made up of 5 towers. The Maison de l’Architecture called on me to manage the creative direction and graphic design of the exhibition.

client

CWT Energy, Resources & Marine

project

product launch

role

brand strategy, creative direction

deliverable

strategic plan, digital, motion, print, video

Imagery style

Concept

The concept was based on 3 creative axes:

A search for imagery offering marked angles of view and tones bringing a closeness to the places and players in the sector;
Minimalist design for ease of understanding;
Dynamic motion design to support infographics and messages.

Concept

The concept was based on 3 creative axes:

A search for imagery offering marked angles of view and tones bringing a closeness to the places and players in the sector;
Minimalist design for ease of understanding;
Dynamic motion design to support infographics and messages.

Value proposition video

Digital assets samples