CWT Solutions Group

Marketing & communication campaign

Objective

Create a marketing campaign to generate visits to the new section "Travel consulting services" on the CWT global website and on top 5 country sites (US, France, Germany, UK and Singapore) and generate leads.

Challenge

Finding a creative direction for both content and form so that CWT SG stands out from its competitors in terms of its value proposition and market positioning.

Solution

Raise awareness among their customers about value proposition in a dynamic conversational tone to highlight as best as possible the benefits of their offer.

What are we talking about?

CWT Solutions Group is the line of business dedicated to travel consulting, which provides among other things, expertise and insights to design effective travel and expense strategies, data insights, supplier management and travel services outsourcing.

client

CWT Solutions Group

project

marketing communication campaign

role

brand strategy, creative direction

deliverable

digital, motion, photo, video

What are we talking about?

client

CWT Solutions Group

project

marketing communication campaign

role

brand strategy, creative direction

deliverable

digital, motion, photo, video

value proposition video

Concept

Raise awareness among their customers about value proposition in a dynamic, conversational tone for highlighting as best as possible the benefits of their offer.

Concept

Raise awareness among their customers about value proposition in a dynamic, conversational tone for highlighting as best as possible the benefits of their offer.

value proposition pillars