World Trade Center
What are we talking about?
This is an exhibition designed and produced by the Maison de l’Architecture de Poitou-Charentes and in partnership with the World Trade Center Poitiers-Futuroscope. It presents the reconstruction of the World Trade Center New York, near Ground Zero. The new WTC is made up of 5 towers. The Maison de l’Architecture called on me to manage the creative direction and graphic design of the exhibition.
What are we talking about?
This is an exhibition designed and produced by the Maison de l’Architecture de Poitou-Charentes and in partnership with the World Trade Center Poitiers-Futuroscope. It presents the reconstruction of the World Trade Center New York, near Ground Zero. The new WTC is made up of 5 towers. The Maison de l’Architecture called on me to manage the creative direction and graphic design of the exhibition.
Logo concept
My proposal for this exhibition was to create a logo playing on height, lightness as if it were suspended at the top of the arrow (the antenna) measuring 133 meters and located on the rooftop of the One World Trade Center tower. Its position in the poster perfectly illustrates the concept.
Logo concept
My proposal for this exhibition was to create a logo playing on height, lightness as if it were suspended at the top of the arrow (the antenna) measuring 133 meters and located on the rooftop of the One World Trade Center tower. Its position in the poster perfectly illustrates the concept.
Art direction
It all started with the choice of an iconic, impactful and memorable photo, highlighting one of the most beautiful views of the new WTC. I opted for a photo rather than a purely graphic expression. I preferred to integrate typography and graphics in a subtle and balanced way, so as not to distort reality.
Graphically, the idea was to embed the logotype in the tallest tower (WTC 1) and create a patern based on a montage of triangles, echoing the reflections produced by the glass facades of the towers.
I chose the colors based on those in the poster photo. It made sense to find a link with the location and its dominant tones of blue, ochre and gold. To represent the gold (the luminous aspect produced by the reflection of the facades), I used a yellow to play the role of accent color, while blending perfectly with the other 2.
Art direction
It all started with the choice of an iconic, impactful and memorable photo, highlighting one of the most beautiful views of the new WTC. I opted for a photo rather than a purely graphic expression. I preferred to integrate typography and graphics in a subtle and balanced way, so as not to distort reality.
Graphically, the idea was to embed the logotype in the tallest tower (WTC 1) and create a patern based on a montage of triangles, echoing the reflections produced by the glass facades of the towers.
I chose the colors based on those in the poster photo. It made sense to find a link with the location and its dominant tones of blue, ochre and gold. To represent the gold (the luminous aspect produced by the reflection of the facades), I used a yellow to play the role of accent color, while blending perfectly with the other 2.
Sceno
It is based on the principle of an architectural model. The new WTC is made up of 5 towers, which are represented in the exhibition, in the shape of modules set in volume and having the same height scale ratio.
Sceno
It is based on the principle of an architectural model. The new WTC is made up of 5 towers, which are represented in the exhibition, in the shape of modules set in volume and having the same height scale ratio.
Credits
MDAPC (exhibition curator), Fabien Cros (creative direction / design), Jean-Pierre Ulhen (scenography), Silverstein Properties, New York Port Authority, Pierre Lumeau (photography)
MDAPC (exhibition curator), Fabien Cros (creative direction / design), Jean-Pierre Ulhen (scenography), Silverstein Properties, New York Port Authority, Pierre Lumeau (photography)
